5 rules that will double the numbers of visitors on your website
Traffic! Traffic! Traffic! Everybody wants more traffic unless they are in their cars driving to work. While in the real world traffic is annoying, in the online world, traffic is something good. A lot of traffic on your website means great visibility. It means that people know about your site, and they visit it constantly in search for information. Visitors can be converted into clients, so, the obvious conclusion is that the more visitors you get, the more chances you have for increasing your sales. But how can you get more visitors? What can you do to double the traffic on your website?
Rule no.1: Quality content
You need to post quality content on your website, a nd you need to have lots of it. Integrate a blog into your site and write about anything related to your business and products or services. But don’t just promote your products. People don’t really want to read about you; they want to read about themselves. Write informational articles about problems they may be dealing with and suggest solutions to them by hinting at your products. Post news related to your domain and have one or
two e-books written by you on your site. The more qualitative content you have, the more people will perceive you as a specialist and will not only visit your site more but will become easier to convert into clients.
Rule no.2: SEO optimization
Optimize your content for certain keywords. Don’t just use general keywords; get local, get specific. If you are a business owner in Bruges and you sell dental equipment, don’t just optimize your site for “dental equipment”. Add “Bruges” to the key phrase and also add specifics about your equipment. Besides keyword optimization, you should also employ other SEO tactics like link building, social media integration and optimization of your website. For best results, you should hire a specialized SEO agency that knows how to drive your traffic and your Google ranking instantly.
Rule no.3: Improve your loading time
We live in a fast-paced environment, and the truth is that people simply don’t have the necessary patience anymore to wait for a website to load. According to a study done by Brand Perfect, 67% of the people abandon a website because of its slow loading. That’s an enormous number of visitors you are losing. Improve your loading time through programming tactics and watch your traffic double.
Rule no.4: Take care of your design
94% of the people judge your website by its design firstly. If they don’t find it attractive, they simply won’t visit it anymore. You must pay close attention to current web design trends, use fonts and colors that will attract users and offer them a unique experience. Also, it is vital to have a responsive website, one that is optimized for mobile devices. If not, it will look unprofessional, and you will end up losing precious visitors.
Rule no.5: Interactivity
The vital thing you must understand about today’s users is that they want to communicate. They are tired of the one-way communication, and they want to share their opinions. Moreover, they want to know that you have acknowledged their opinions, and they desire an answer. Respond to comments, encourage users to share their thoughts and encourage them to share your posts by integrating your website with social media. You will gain a lot of traffic if people like your content and share it on their personal social media pages. Also, make sure that it’s easy for them to share your content and that the social buttons are visible.
Rule no.1: Quality content
You need to post quality content on your website, a nd you need to have lots of it. Integrate a blog into your site and write about anything related to your business and products or services. But don’t just promote your products. People don’t really want to read about you; they want to read about themselves. Write informational articles about problems they may be dealing with and suggest solutions to them by hinting at your products. Post news related to your domain and have one or
two e-books written by you on your site. The more qualitative content you have, the more people will perceive you as a specialist and will not only visit your site more but will become easier to convert into clients.
Rule no.2: SEO optimization
Optimize your content for certain keywords. Don’t just use general keywords; get local, get specific. If you are a business owner in Bruges and you sell dental equipment, don’t just optimize your site for “dental equipment”. Add “Bruges” to the key phrase and also add specifics about your equipment. Besides keyword optimization, you should also employ other SEO tactics like link building, social media integration and optimization of your website. For best results, you should hire a specialized SEO agency that knows how to drive your traffic and your Google ranking instantly.
Rule no.3: Improve your loading time
We live in a fast-paced environment, and the truth is that people simply don’t have the necessary patience anymore to wait for a website to load. According to a study done by Brand Perfect, 67% of the people abandon a website because of its slow loading. That’s an enormous number of visitors you are losing. Improve your loading time through programming tactics and watch your traffic double.
Rule no.4: Take care of your design
94% of the people judge your website by its design firstly. If they don’t find it attractive, they simply won’t visit it anymore. You must pay close attention to current web design trends, use fonts and colors that will attract users and offer them a unique experience. Also, it is vital to have a responsive website, one that is optimized for mobile devices. If not, it will look unprofessional, and you will end up losing precious visitors.
Rule no.5: Interactivity
The vital thing you must understand about today’s users is that they want to communicate. They are tired of the one-way communication, and they want to share their opinions. Moreover, they want to know that you have acknowledged their opinions, and they desire an answer. Respond to comments, encourage users to share their thoughts and encourage them to share your posts by integrating your website with social media. You will gain a lot of traffic if people like your content and share it on their personal social media pages. Also, make sure that it’s easy for them to share your content and that the social buttons are visible.